“哭哭马”爆火 在义乌连失误都可能成为商机

Core Viewpoint - The article highlights how a manufacturing error in a plush toy, referred to as "crying horse," unexpectedly turned into a successful product, showcasing the entrepreneurial spirit and adaptability of a businesswoman in Yiwu, China [1][13]. Group 1: Product Development and Market Response - A manufacturing error led to the creation of the "crying horse" plush toy, which became a viral sensation among consumers, particularly appealing to younger audiences [3][7]. - The initial feedback from consumers indicated that the flawed design was perceived as cute and relatable, leading to increased demand [3][9]. - The factory responded quickly, ramping up production to meet the surge in orders, achieving a daily output of 20,000 units within 48 hours [9][15]. Group 2: Sales Performance and Market Expansion - The sales volume for the "crying horse" and its counterpart "smiling horse" exceeded expectations, with orders surpassing 6 million within a week, a significant increase compared to previous years where similar products averaged around 1 million in sales [15][17]. - The popularity of the product extended beyond domestic markets, attracting international orders from countries such as South Africa, Russia, and Romania [9][15]. Group 3: Entrepreneurial Insights and Market Trends - The businesswoman, Zhang Huaqing, emphasized the importance of adapting to market trends and learning from younger generations to stay relevant [11][17]. - The incident illustrates how mistakes can be redefined as opportunities in the marketplace, reflecting the dynamic nature of consumer preferences [13][17]. - The success story of the "crying horse" serves as an example of how innovation and quick decision-making can lead to unexpected business growth in the Yiwu market [9][15].