Core Insights - BROOKS has opened a new concept store in Beijing's Sanlitun Taikoo Li, marking a significant step in its offline expansion in China [1] - The store's design theme, "The Eternal Circular Line," transforms the brand's spirit of "Let's Run There" into an immersive spatial experience [3] - The store utilizes materials like micro-cement, matte metal, ultra-white glass, and LED lighting to create a futuristic atmosphere, emphasizing the visual focus on the products [5] Design and Experience - The store's layout is designed to reflect the continuous motion of running, creating a dynamic and speed-oriented environment [3] - The interior is organized around different running needs, offering a comprehensive range of running apparel, sports underwear, and accessories for urban runners [7] - The design aims to serve real running needs, ensuring that the space is not just a retail location but a representation of BROOKS' running philosophy [5][7] Strategic Importance - The Sanlitun store is strategically located in a cultural and lifestyle hub, connecting diverse groups and evolving runner ecosystems [9] - BROOKS aims to explore more possibilities between offline spaces and runners, contributing to its steady brand development in the Chinese market [9]
BROOKS全新概念形象店于三里屯太古里启幕
Huan Qiu Wang·2026-01-17 23:40