平潭去年接待游客1200万人次

Core Insights - Pingtan received 12 million tourists last year, with total tourism expenditure reaching 13.5 billion yuan, representing year-on-year growth of 11.2% and 12.2% respectively [1] - The tourism sector is a key pillar of Pingtan's economy, with a focus on enhancing tourism quality and diversifying offerings [1] Group 1: Tourism Development - Pingtan has established regular operations for cruise ships, yachts, and boats, and launched coastal cruise routes, which have been well-received by tourists [1] - A series of brand events and performances attracted participants from 35 countries and regions, enhancing Pingtan's international appeal [1] - The implementation of rural revitalization initiatives has led to the selection of six villages as provincial demonstration sites, boosting rural tourism [1] Group 2: Economic Contribution - The direct contribution of tourism to the regional GDP is projected to increase from 6.5% in 2020 to 14% by 2025, indicating a significant growth trajectory for the sector [1] - The tourism market is expected to stabilize at around 10 million visitors and a total expenditure of over 10 billion yuan [1] Group 3: Future Plans - In 2023, Pingtan aims to create new cultural and tourism scenarios, enhance brand communication, and build a diversified development framework [2] - The focus will be on addressing infrastructure gaps and improving consumer amenities in dining, leisure, entertainment, and shopping [2]