Xin Lang Cai Jing·2026-01-18 00:57Group 1 - The core viewpoint is that despite challenges, the PS5 has achieved commercial success globally, surpassing 84 million units sold, but struggles in its home market of Japan [1] - To address the sales issues in Japan, PlayStation's new CEO introduced a lower-priced PS5 model in 2025, which led to a resurgence in sales [1] - Following the launch of the lower-priced model, PS5 sales in Japan rebounded, demonstrating the effectiveness of a consumer-centric strategy [4] Group 2 - According to Famitsu's sales data for early 2026, PS5 ranked second in Japan with 46,700 units sold, with the new lower-priced digital model contributing significantly [4] - From December 29 to January 11, the new digital model sold 36,800 units, while the standard PS5 sold 6,000 units and the PS5 Pro sold 3,800 units [4] - Although PS5's total sales still lag behind Nintendo Switch 2's 313,000 units, the recent sales increase is a positive sign for Sony, especially given the recent decline in sales [4]