Core Insights - The year-end market for traditional Chinese New Year goods in Nanning is experiencing a surge in consumer demand as the holiday approaches, with a variety of online and offline channels offering diverse gift box options to meet purchasing needs [1][2] Group 1: Market Trends - The market for New Year gift boxes is showing a trend towards "quality, personalization, and scenario-based" offerings, with an increasing demand for health and wellness products that integrate traditional holiday customs [2] - The popularity of "Guochao" (national trend) designs is rising, featuring red packaging and auspicious phrases like "马上有福" (Fortune is Coming), aligning with the festive atmosphere of the Year of the Horse [2] Group 2: Consumer Behavior - Consumers are actively engaging in pre-ordering gift boxes through social media platforms, with some businesses reporting bulk orders exceeding 200 sets from companies [1][2] - The appeal of combination gift boxes that cater to a wide age range is evident, as they include traditional snacks for older generations and healthier options for younger consumers, enhancing their value proposition [2] Group 3: Retail Strategies - Retailers are enhancing the shopping experience by creating immersive in-store displays and offering convenient online ordering options, which reflect the vibrant consumer market [2] - Customization services, such as logo printing and personalized messages, are becoming increasingly popular, allowing gift boxes to serve as emotional tokens [2]
年货礼盒热销 点燃节前消费潮
Xin Lang Cai Jing·2026-01-18 00:56