规范电商经营行为，保护消费者合法权益——给直播间食品安全划定红线

Core Viewpoint - The recent regulations by the State Administration for Market Regulation aim to enhance food safety responsibilities in live-streaming e-commerce, addressing issues like false advertising and substandard products while promoting healthy industry development [1][2][3][4] Group 1: Regulatory Framework - The new regulations impose strict responsibilities on platforms, requiring them to establish systems for review, training, and risk management, and to appoint food safety management personnel [1][2] - Platforms must create a "food safety risk control checklist" and implement a mechanism for "intelligent monitoring, investigation, and rapid response" [1] - The regulations emphasize that both "store broadcasts" and "influencer broadcasts" must adhere to basic behavioral standards while having differentiated obligations [2] Group 2: Prohibited Practices - The regulations specify 13 categories of food that are prohibited from being sold in live-streaming sessions to protect public health and safety [3] - Ten specific prohibitions on live-streaming behaviors are outlined to tackle issues like false advertising and misleading consumers [3] Group 3: Consumer Protection - The regulations aim to create a comprehensive protection system for consumer rights, focusing on complaint channels, regulatory support, and punitive measures [4] - Platforms are required to provide easy access to food safety complaint channels and must address complaints promptly [4] - A tiered penalty system is established, with fines up to 100,000 yuan for violations related to training, compliance checks, and behavior standards [4]