“冬玩冰雪”齐鲁服务消费季启动

Core Viewpoint - The "Winter Fun Ice and Snow" Qilu Service Consumption Season has been launched to stimulate winter consumption through various activities and events [2] Group 1: Event Overview - The event was initiated on January 17 in Rongcheng, organized by the provincial departments of commerce, culture, tourism, and sports [2] - The core theme of the event is "Warm Service, Fun Ice and Snow," focusing on winter consumption characteristics [2] Group 2: Activity Breakdown - The event integrates high-quality ice and snow resources across five main sectors: "Ice and Snow + Food," "Ice and Snow + Sports," "Ice and Snow + Tourism," "Ice and Snow + New Year Goods," and "Ice and Snow + Health" [2] - A total of 20 food-related activities, including the "Qingdao Laoshan Winter Food Carnival" and "Weifang Sugar Ball Festival," are planned [2] - There will be 50 sports events, such as public skiing competitions and ice hockey matches [2] - 85 tourism promotion activities are scheduled, along with the promotion of 115 ice and snow destinations and popular check-in points [2] - 30 events related to traditional cultural customs, including a large gathering of time-honored brands and Spring Festival temple fairs, are also included [2] - The event will leverage Shandong's rich hot spring resources with 20 activities like the "Naxianghai Health Tour" and "Hot Spring Season" [2] Group 3: Future Plans - By 2025, the province aims to host over 500 "Qilu Service Consumption Season" events, enhancing service consumption potential [2] - The plan includes cultivating 66 new service consumption brands, launching hundreds of landmark foods, and developing new business models such as "concert economy" and "events + tourism" [2] - The initiative is expected to showcase the resilience and growth potential of service consumption [2]