股东回馈“太卷了”，实物送礼与分红规划双管齐下

Core Viewpoint - A-share listed companies are increasingly engaging in shareholder return activities, combining "creative" physical gifts with systematic cash dividend plans, reflecting a new trend in the market [1][6]. Group 1: Shareholder Return Activities - Companies like Haoxiangni are offering exclusive purchasing rights for holiday gift boxes at 50% off retail prices, leading to a stock price increase of over 20% since January 8 [1]. - In 2025, over 40 companies are expected to disclose shareholder return or gifting activities, marking a historical high and indicating a growing emphasis on sharing development results with investors [1][2]. - Industries most active in these activities include food and beverage, basic chemicals, pharmaceuticals, and home appliances, with notable companies like Qianwei Yangchun and Northeast Pharmaceutical participating [2]. Group 2: Market Reactions - The market has responded positively to these "creative" gifting activities, with average stock price increases outpacing the CSI 300 index following announcements [3]. - Companies such as Rongtai Health and Emei Mountain A experienced significant stock price surges post-announcement, with Huada Gene seeing a cumulative increase of over 70% within ten trading days [3]. - However, some companies like Bona Film Group and Innotech saw stock price declines after their announcements, indicating that while these activities can boost short-term sentiment, long-term performance will revert to fundamentals [3]. Group 3: Financial Performance and Dividend Plans - Many companies engaging in shareholder returns are showing strong financial performance, with Lianhua Holdings projecting a net profit of 290 million to 330 million yuan in 2025, a year-on-year increase of 43.15% to 62.9% [5]. - Approximately 60% of the 40 companies involved in return activities are expected to see growth or turnaround in 2025, with 90% projected to have net profit growth exceeding 10% in 2026 [5]. - Some companies have established long-term cash dividend plans, with 10 companies committing to distribute at least 10% of their distributable profits over the next three years, signaling a commitment to shareholder returns [6].