暖心服务 趣玩冰雪 "冬玩冰雪"齐鲁服务消费季启动

Core Viewpoint - The "Winter Fun Ice and Snow" Qilu Service Consumption Season has been launched in Rongcheng, aiming to stimulate winter consumption through various integrated activities and events [1] Group 1: Event Overview - The event is co-hosted by Shandong's commerce, culture, tourism, and sports departments, focusing on the theme "Warm Service, Fun Ice and Snow" [1] - It integrates high-quality ice and snow resources across the province, deploying activities in five main areas: "Ice and Snow + Food," "Ice and Snow + Sports," "Ice and Snow + Tourism," "Ice and Snow + New Year Goods," and "Ice and Snow + Health" [1] Group 2: Activities and Engagement - The event features 20 food-related activities, including the "Qingdao Laoshan Winter Food Carnival" and "Weifang Sugar Ball Festival" [1] - There are 50 sports events, such as public skiing competitions and ice hockey matches [1] - A total of 85 tourism promotion activities are planned, along with the promotion of 115 ice and snow destinations and popular check-in points [1] - Cultural activities include 30 events centered around traditional customs, such as the "Old Brand National Trend New Year Goods Fair" and Spring Festival temple fairs [1] - The event also leverages Shandong's rich hot spring resources, offering 20 activities like the "Naxianghai Health Tour" and "Hot Spring Season" [1] Group 3: Future Plans - By 2025, Shandong plans to host over 500 "Qilu Service Consumption Season" events, aiming to stimulate service consumption potential [1] - The initiative includes cultivating 66 new "service consumption brands," launching hundreds of landmark food products, and developing new business models like "concert economy" and "events + tourism" [1] - The service consumption sector is expected to demonstrate resilience and growth potential [1]