“粤”上新台阶丨从“能行”到“真行” 广货凭何“行天下”

Core Viewpoint - The evolution of Guangdong manufacturing reflects a shift from traditional quality-focused products to innovative, consumer-oriented solutions that emphasize both product quality and service excellence [4][9][20]. Group 1: Historical Context and Brand Perception - A 1997 Guangdong-made washing machine has served a family for 26 years, symbolizing the long-standing trust in local products [1] - The initial perception of Guangdong products was that they were affordable and functional, but there remains a lingering impression of them being inferior compared to foreign goods [4][9]. Group 2: Transition in Manufacturing and Marketing Strategies - The recent "Guangdong Goods Going Global" initiative showcases a shift from traditional product displays to online marketing and live streaming, indicating a modern approach to consumer engagement [7][10]. - Quality remains a cornerstone for Guangdong products, but it is no longer sufficient alone; companies must also focus on understanding and meeting consumer needs [9][13]. Group 3: Product Innovation and Consumer Demand - A Foshan home appliance company presented new rice cookers developed in-house, highlighting the importance of adapting to changing consumer preferences and dietary habits [10]. - The small appliance sector is increasingly focused on creating unique, high-quality products that address specific consumer pain points, emphasizing the need for innovation and technical barriers [13]. Group 4: Service and Consumer Engagement - Guangdong manufacturers are recognizing the importance of not just good products but also excellent service, with a focus on customer experience and support [18]. - The concept of "New Guangdong Goods" extends beyond products to include comprehensive service offerings, enhancing the overall consumer experience [20]. Group 5: Broader Implications for Manufacturing - The evolution from traditional manufacturing to intelligent manufacturing reflects a broader trend in Chinese manufacturing, moving from durability and affordability to prioritizing consumer experience [20].