新能源车的“硬核”战事,2026年卷向何处?
Xin Lang Cai Jing·2026-01-18 02:02

Core Insights - The electric vehicle (EV) industry in China is transitioning from reliance on government policies to market-driven growth, marking the end of the "policy infusion" era and the beginning of "self-sustaining" operations [2][4][17] Group 1: Market Dynamics - In 2025, the penetration rate of new energy vehicles (NEVs) in China surpassed 50%, reaching 59.5% by November, indicating a significant shift towards electric vehicles [5][25] - The charging infrastructure has improved significantly, with a total of 19.32 million charging points by the end of November 2025, a 52% year-on-year increase, and over 5,000 battery swap stations established [5][25] - The competition landscape has changed, with Tesla's retail sales in China declining by 4.8% to 625,698 units, while domestic brands like BYD, Geely, and Changan have seen substantial growth [5][27] Group 2: Sales Performance - BYD led the NEV sales in 2025 with 3.48 million units sold, despite a 6.3% year-on-year decline, holding a market share of 27.2% [6][27] - Geely and Changan reported significant sales increases of 81.3% and 26.8%, respectively, with Geely selling 1.56 million units and Changan 789,141 units [6][27] - New entrants like Leap Motor and Xiaomi have emerged as strong competitors, with Leap Motor's sales increasing by 86.3% to 529,503 units and Xiaomi entering the rankings with 411,837 units, a 200.9% increase [6][27] Group 3: Technological Advancements - The focus on "intelligent driving" has intensified, with companies like BYD, NIO, and Xpeng launching advanced driver-assistance systems and AI-driven models [11][32] - Despite advancements, there remains a gap between technology and user experience, with consumers expressing concerns over the reliability of intelligent driving systems [11][35] - The industry is witnessing a shift towards more comprehensive AI models that aim to enhance decision-making capabilities in complex driving scenarios [12][33] Group 4: Future Outlook - Starting in 2026, the EV industry will face new challenges as the government reduces subsidies, shifting the focus to market-driven strategies and user experience [15][38] - The competitive landscape is expected to evolve with a mix of pure electric, hybrid, and range-extended vehicles, as traditional automakers and new entrants adapt to changing consumer preferences [19][40] - Companies are increasingly looking to expand internationally, marking a new phase of competition that emphasizes technology depth, cost efficiency, and brand loyalty [20][41]