封关后至1月10日 购物金额增长近50% 离岛免税何以“热”力四射

Core Viewpoint - The new offshore duty-free policy implemented in November last year has significantly boosted consumer spending in Hainan, with an expansion of duty-free product categories and a shift towards domestic goods and daily necessities [1][2]. Group 1: Policy Impact - The number of duty-free product categories has increased from 45 to 47, allowing for a broader shopping list that now includes more domestic and everyday items [1][2]. - Both departing travelers and local residents in Hainan are eligible for duty-free shopping, with local residents allowed unlimited purchases of "immediate pick-up" items based on their travel records [2]. Group 2: Consumer Behavior - Data shows that from December 18, 2025, to January 10, 2026, the number of duty-free shoppers reached 585,000, with total spending of 3.89 billion yuan, marking year-on-year increases of 32.4% and 49.6% respectively [1]. - In the first month of the new policy, departing travelers purchased 4,100 duty-free items worth 9.063 million yuan, while local residents bought 13,903 items totaling 1.0808 million yuan [2]. Group 3: Business Strategies - Hainan is actively developing a "duty-free + entertainment," "duty-free + sports," and "duty-free + cultural tourism" model, supported by 16 fiscal measures to enhance the integration of duty-free shopping with events [1][2]. - The optimization of customs supervision and logistics has improved the efficiency of duty-free goods circulation, with innovations such as "first in the zone, then declare" customs procedures and a smart regulatory system [3]. Group 4: Future Recommendations - It is suggested to enhance the duty-free supply chain by introducing more product categories and ensuring quick replenishment of popular items [4]. - The integration of duty-free shopping with high-end events and the promotion of quality domestic products are recommended to meet the diverse and personalized shopping needs of consumers [4]. Group 5: Strategic Importance - As China's opening-up strategy deepens and the Hainan Free Trade Port continues to develop, offshore duty-free shopping is expected to become a significant window for Hainan to connect with the world and showcase its openness [5].