河北正定借“首店经济”撬动新消费市场

Group 1 - The signing ceremony for the Deep International Zhenyue Tiandi brand took place in Zhengding County, Shijiazhuang, with a theme of "Gathering Strength to Create a Win-Win Future" [1] - The project aims to introduce over 40 brands that are entering Shijiazhuang for the first time and more than 120 brands that will settle in Zhengding, providing new momentum for urban upgrades [1][3] - Zhengding County's position in the Beijing-Tianjin-Hebei coordinated development has been increasingly prominent, with an expected 57.9 million tourists in 2024, nearly half of whom are from Beijing and Tianjin [3] Group 2 - The total investment for the Deep International Zhenyue Tiandi project is 3 billion yuan, focusing on a multi-dimensional integration model of "culture, sports, commerce, tourism, and industry," with full operation expected by December 2026 [3] - The project includes a collaboration with top snow operation company "Hot Snow Miracle" to create the largest indoor professional ski resort in North China, filling a gap in high-quality ice and snow cultural tourism projects in the Beijing-Tianjin-Hebei region [3] - The commercial sector has successfully signed with leading cultural tourism operators for their first store in Beijing-Tianjin-Hebei, bringing in over 30 brands entering Shijiazhuang and more than 80 brands entering Zhengding [3]