马面裙才是马年的“本命战袍”

Core Insights - The popularity of the Ma Mian skirt, a traditional Chinese garment, is surging due to its innovative designs that blend traditional culture with modern trends, especially as the Year of the Horse approaches [1][4] - The adult series features a new "Dragon Horse Spirit" pattern, maintaining traditional auspicious meanings while incorporating elements specific to the Year of the Horse [1] Sales Performance - Online sales of Ma Mian skirts are experiencing explosive growth, with a notable increase in consumer demand, as evidenced by over 720,000 new items listed on Taobao [2] - A specific red woven gold Ma Mian skirt priced at 158 yuan is nearly sold out, with weekly sales doubling year-on-year and a high customer satisfaction rate of 98.4% [2] In-Store Activity - Physical stores are also witnessing high demand, with one store reporting continuous customer activity and a popular red gold phoenix pattern skirt priced at 599 yuan [3] - Customers are purchasing multiple skirts as gifts for family members, indicating a strong cultural significance attached to the garment during the New Year [3] Market Trends - The market for Ma Mian skirts is seeing a surge in orders, particularly for designs featuring Year of the Horse themes, with one supplier reporting over a thousand orders in a week, 60% of which are themed [3] - Retailers are adapting their inventory to include a variety of styles, from festive to everyday wear, reflecting the garment's versatility and appeal across different consumer segments [4]