险企破圈新方向！银发浪潮下，“保险+养老”成风口

Core Insights - The insurance industry is accelerating the entry of pension communities by 2025, transitioning from early single-point exploration to large-scale, networked operations, with a focus on the integration of "insurance + elderly care" as a mainstream model [1] - The industry is experiencing a significant expansion, with over 10 pension community projects launched by insurance companies in 2025, including major projects from leading firms like China Pacific Insurance and Ping An [2] Group 1: Industry Developments - By the end of 2025, China Pacific Insurance's "Tai Bao Home" will operate 14 communities across 12 cities, serving over 3,000 long-term residents and achieving 130,000 short-term stays [2] - Ping An's home-based elderly care services have reached 85 cities, with nearly 240,000 clients qualifying for services, and their high-quality elderly care community projects are underway in five cities [2] - The insurance sector has seen significant growth in the third pillar of pension insurance, accumulating reserves of 11 trillion yuan, with 130 pension community projects developed [2] Group 2: Challenges and Solutions - The long capital return cycle is a major challenge, with large asset-based pension communities taking over 10 years to become profitable, requiring a minimum occupancy rate of 60% for stable operations [3] - The high entry barriers for pension communities, such as a minimum premium of 3 million yuan and monthly fees starting at 11,500 yuan, limit accessibility for middle and low-income groups [3] - A shortage of professional talent in the industry is a common issue, with difficulties in retaining staff due to low salaries and challenging resident behaviors [3] Group 3: Policy and Innovation - The National Financial Regulatory Administration has issued guidelines to enhance the integration of long-term care and community elderly services, promoting the expansion of insurance companies into home-based care [5] - Companies like Fude Life Insurance are exploring new development paths through financial products that connect physical services, aiming to facilitate home-based elderly care with smart home equipment [4] - The application of financial tools like REITs is expected to improve funding exit channels for the pension industry, alleviating financial pressures [5]