金陵出发 温暖长三角 南京汤山“泡汤鸭”三城巡游记

Core Insights - The article discusses the promotional campaign launched by the Tangshan Resort in Nanjing, featuring the original cultural tourism IP "Pao Tang Duck," aimed at engaging the Yangtze River Delta cities of Hangzhou, Hefei, and Shanghai during the winter season [1][3]. Group 1: Promotional Activities - The campaign is themed "Water Rhythm Jiangsu: Inviting You to Celebrate the New Year" and "Come to Tangshan, Soak in the Hot Springs," utilizing the region's historical hot springs to connect cultural experiences across different locations [1][3]. - The event includes a live broadcast connecting four cities, allowing for a shared experience and the transmission of New Year blessings [3][6]. Group 2: Cultural Integration - In Hangzhou, the "Duck Duck Sports Field" combines interactive games with wellness, featuring a unique saltwater duck latte created by a local artisan and a barista, appealing to younger audiences [4]. - The Hefei event focuses on family learning experiences, with activities like fossil restoration and traditional crafts, fostering cultural engagement between parents and children [4]. Group 3: Brand Positioning - In Shanghai, a mobile aesthetic bus featuring "Pao Tang Duck" serves as a cultural space, while a New Year party showcases new products aimed at top cultural tourism channels, emphasizing Tangshan's positioning as a quality resort destination [6]. - The campaign exemplifies effective brand value output and serves as a model for the integration of cultural tourism in Nanjing, enhancing regional collaboration and market vitality [6][8]. Group 4: Future Prospects - As the New Year approaches, Tangshan aims to leverage this warm journey to continuously showcase its cultural tourism appeal, aspiring to create a comprehensive resort destination that offers various experiences for visitors [8].