The Motley Fool·2026-01-18 07:15Core Insights - The U.S. retail sales report for November shows a month-over-month increase of 0.6% and a year-over-year increase of 3.1%, indicating strong consumer spending trends [1] Winners - Nonstore retailers, including e-commerce giant Amazon, experienced a sales increase of 7.2% in November, suggesting continued positive momentum for the company [2] - Amazon's growth is further supported by its expanding sponsored ad business, operational efficiencies from robotics and AI, and accelerating growth in its cloud computing unit, AWS [4] - Sporting goods stores saw a notable sales increase of 7.8%, with Nike showing signs of a turnaround, bolstered by significant insider buying from CEO Elliot Hill and Apple CEO Tim Cook [5][7] - Dick's Sporting Goods is also positioned as a potential winner, focusing on experiential retail to attract customers while managing its recent acquisition of Foot Locker [8] - E.l.f. Beauty benefited from a 6.7% year-over-year sales increase in health and personal care stores, supported by its market share growth and the acquisition of Rhode [9][10] - The food services and drinking places category saw a 4.9% sales increase, which is expected to benefit restaurant software provider Toast as it expands its customer base [11] Losers - Furniture stores and building material and garden supply dealers faced negative sales growth, with declines of 1.4% and 2.8%, respectively, impacting companies like RH, which is navigating a challenging market [12] - Home improvement retailers Home Depot and Lowe's have struggled with same-store sales growth, although both have had strong starts in 2026 [14]