高金价“遇见”消费旺季,黄金珠宝品牌如何应对?
Shang Hai Zheng Quan Bao·2026-01-18 08:03

Group 1 - The gold jewelry brands are launching new products and promotional activities ahead of the upcoming Lunar New Year, focusing on the "Year of the Horse" theme to attract consumers [1][2] - As of January 18, 2025, the domestic price of gold jewelry remains high, averaging around 1435 RMB per gram, with various brands offering discounts and promotions to stimulate sales [3] - Companies like Cai Bai and Chow Tai Fook are enhancing their product lines with creative designs and collaborations, aiming to capitalize on the festive shopping opportunities [4] Group 2 - The jewelry industry is experiencing a divergence in consumer spending, with brands like Chow Tai Fook and Lao Puhuang showing resilience despite market pressures [6][8] - Chow Tai Fook's 2025 annual performance forecast indicates a significant profit increase, with net profit expected to rise by 125% to 175% year-on-year, attributed to enhanced product and brand strength [6][7] - In contrast, China Gold anticipates a decline in net profit by 55% to 65% for 2025, primarily due to market challenges and reduced customer traffic [8]