这家餐饮公司要IPO了，又是“吃吃喝喝”品牌

Core Viewpoint - Big Pizza is preparing for an IPO, having submitted its listing application to the Hong Kong Stock Exchange, with China International Capital Corporation as the sole sponsor [1]. Company Overview - Big Pizza, founded 24 years ago by Zhao Zhiqiang, has over 300 locations and offers a self-service dining experience with a focus on high cost-performance, attracting a young consumer base [1][5]. - The average cost per person is approximately 79.99 yuan, allowing unlimited access to various pizzas and Western-style dishes [1][5]. Market Position - Big Pizza ranks first among domestic pizza restaurants in China based on gross merchandise volume (GMV) and third among all pizza chains, holding a market share of 1.2% [12]. - The company has a membership base of around 9.3 million, with a significant portion of revenue coming from dine-in services [5][12]. Financial Performance - Revenue figures for the company are as follows: 9.44 billion yuan in 2023, 11.47 billion yuan in 2024, and 13.89 billion yuan for the first nine months of 2025, with net profits of 47.52 million, 41.74 million, and 51.65 million yuan respectively [12]. - The net profit margins for these years are 5.0%, 3.6%, and 3.7% [12]. Future Plans - Big Pizza aims to expand its number of locations to over 350 by 2025, with projected annual revenue exceeding 2 billion yuan [1]. - The company is part of a broader trend of food and beverage brands preparing for IPOs in 2025, indicating a competitive market landscape [12].