鸡排哥巡炸带动商场客流增200%鸡排哥巡炸行程排到马年春节

Core Viewpoint - The "Chicken Fry Brother" phenomenon has significantly boosted foot traffic and sales in shopping malls, with a notable example being a 201% year-on-year increase in customer flow at a specific location on January 17 [1] Group 1: Business Model - The "Chicken Fry Brother" adopts a cautious "tour fry" model, accepting invitations from shopping malls or events, often participating in a free sampling format [1] - The tour schedule has been fully booked until the Spring Festival, indicating high demand and popularity [1] Group 2: Impact on Retail - Since the launch of the "tour fry" initiative in late October 2025, it has generated a consumption boom wherever it appears, driving both foot traffic and sales in physical retail spaces [1] - For instance, at Cixi Yintai Department Store, the single-day customer flow on January 17 saw a dramatic increase of 201% compared to the previous year, showcasing the strong pull effect of the "Chicken Fry Brother" events on physical commerce [1]