Spotify Is the Latest Streamer to Hike Prices. Why You Should Watch Out for 'Subscription Creep'

Core Insights - Spotify plans to increase the prices of its paid subscription offerings in the U.S. by $1 to $2 starting next month, with individual plans rising to $12.99, two-account plans to $18.99, family plans to $21.99, and student accounts to $6.99 [1] Pricing Changes - The price hike follows a trend among various streaming services, including Netflix, Disney+, Hulu, HBO Max, and Peacock, which have also raised or announced plans to raise their subscription prices recently [1] - Spotify's last price increase occurred in June 2024, indicating a pattern of periodic adjustments in subscription costs [1] Industry Context - Analysts at Citi suggest that the recent price increase from Spotify may be followed by similar moves from rival platforms, indicating a broader industry trend of rising subscription costs [1] - The concept of "subscription creep" is highlighted, suggesting that consumers may not be fully aware of the cumulative effect of multiple price increases across different services [1]