保时捷在华销量连跌4年，较高点已腰斩近60%

Core Viewpoint - Porsche's sales are experiencing a significant decline, particularly in the Chinese market, with a projected global sales drop of 10% in 2025 compared to the previous year, marking the largest decline since the 2009 financial crisis [2] Group 1: Sales Performance - Porsche's global sales are expected to be approximately 279,000 units in 2025, down 10% year-on-year [2] - In China, Porsche's sales are projected to be around 42,000 units in 2025, reflecting a 26% decline and nearly a 60% drop from the peak in 2021 [2] - The company has faced a continuous sales decline in China for four consecutive years, with a notable drop of 15% in 2023 [2] Group 2: Market Strategy - Porsche's strategy prioritizes single-vehicle profit over sheer sales volume, which has impacted delivery numbers [2] - The company is reducing its sales network in China, planning to cut the number of sales outlets from 150 to 120 by the end of 2025, and further down to around 80 by the end of 2026 [3] - Porsche's electric vehicle offerings have not met market expectations, leading to a slowdown in its electrification process and a shift towards more fuel and plug-in hybrid models [3][4] Group 3: Product Development - Porsche currently offers two electric models in China (Taycan and Macan), with plans to launch electric versions of Cayenne and 718 this year [4] - The company is accelerating its localization efforts in China, including the launch of a new generation of a China-exclusive infotainment system by 2026 [4] - Future models developed for the Chinese market must align with Porsche's brand values, as stated by the CEO of Volkswagen Group [4]