Core Viewpoint - The chairman of Xibei, Jia Guolong, addressed consumer concerns regarding the frozen organic broccoli, emphasizing its high quality and safety standards, while also clarifying misconceptions about its shelf life and pricing [1][5]. Group 1: Product Quality and Pricing - Xibei uses the highest grade of frozen organic broccoli available on the market, with prices 80% to 120% higher than regular broccoli [1]. - The broccoli is exported to regions such as Japan, South Korea, and the United States, and has been used for events like the Asian Games [1]. - The freezing technology employed preserves vitamins and minerals without the use of preservatives, ensuring food safety through cold chain transportation [1]. Group 2: Shelf Life and Usage - China is the world's largest exporter of vegetables, with frozen vegetables typically having a shelf life of 18 to 24 months; however, Xibei ensures its organic broccoli is used within two months, with a current standard of one month [5]. - Jia Guolong referenced a previous public query from Luo Yonghao regarding the feasibility of a 24-month shelf life for organic broccoli without preservatives, indicating that the concerns raised were somewhat unfounded [5].
贾国龙再发声:西贝冷冻西蓝花价格比市面普通产品高80%至120%,“从来不存在两岁的西蓝花”
Mei Ri Jing Ji Xin Wen·2026-01-18 13:05