鑫源汽车官宣回归造车本质，亮相了哪些硬核技术？

Core Viewpoint - Xinyuan Automobile emphasizes the importance of safety and reliability in vehicles, rejecting the trend of excessive luxury features and focusing on practical technology instead [1][3][10]. Group 1: Strategic Positioning - The chairman of Xinyuan Automobile, Gong Daxing, introduced the "pragmatic technology" strategy, prioritizing reliability, safety, and practicality over superficial comfort features [3][12]. - The brand's renewal includes the launch of the new model "Xiangshang V6," which reflects a commitment to essential value rather than flashy technology [5][7]. Group 2: Market Focus - In the commercial vehicle sector, Xinyuan aims to address the long-ignored needs for reliability, low operating costs, and meaningful service support, moving away from unnecessary luxury features [5][10]. - The introduction of "ten service rights" in the commercial vehicle segment highlights the company's focus on practical user needs [5]. Group 3: Product Development - The "Xiangshang V6," positioned as a multifunctional electric vehicle under 100,000, emphasizes stability, a solid chassis, and a minimalist design rather than an abundance of screens [7][10]. - The brand's identity, symbolized by the elephant, conveys stability, reliability, and a principled approach to mobility [8]. Group 4: Industry Insight - Xinyuan's approach contrasts with the industry's trend of promoting vehicles as "mobile third spaces," instead reaffirming the vehicle's role as a reliable transportation tool [10][12]. - The company's strategy serves as a reminder that advancements in the automotive industry should focus on safety, efficiency, and reliability [12][13].