Xin Lang Cai Jing·2026-01-18 14:04Core Insights - The travel market is heating up as the winter vacation and the 2026 Spring Festival holiday approach, with students starting to travel early for the holiday season [1][3] Group 1: Travel Trends - The first wave of travelers includes university students taking advantage of the winter break, leading to a noticeable increase in flight bookings, particularly among the 18-22 age group, which saw a nearly 30% week-on-week increase [3] - Data from Qunar indicates that flight bookings for the period from January 12 to January 19 have significantly increased, with a 20% rise in travelers flying out as the winter break begins [3][7] - The trend of early travel for the Spring Festival is evident, with many families and students opting for trips during the winter break, leading to a surge in bookings for family-oriented travel products [3][4] Group 2: Booking Statistics - Hotel bookings for popular cities during the Spring Festival have increased by 70% year-on-year, with family travel making up over 30% of the bookings [4][7] - The demand for vacation rentals has surged, with bookings for standalone villas increasing by 77% year-on-year, indicating a preference for larger accommodations [5] - The average length of stay for vacation rentals has exceeded 12 days, with a 35% increase in bookings for stays of 7 days or more, reflecting a trend towards longer, more planned vacations [6] Group 3: Family Travel Dynamics - Families are becoming the core demographic for travel during the Spring Festival, with over half of domestic travel bookings on Ctrip being for family trips [11] - The age group of 30-50 years is the primary market for travel, accounting for 45% of flight bookings, while children and teenagers represent 23% of ticket purchases [11][12] - The popularity of theme parks and cultural venues is rising, with ticket bookings for attractions like Shanghai Disneyland and Beijing Universal Resort seeing significant increases [12][13] Group 4: International Travel - The outbound travel market is experiencing notable growth, particularly to Southeast Asia, with a 45% increase in long-haul travel bookings [10][14] - The number of inbound tourists during the Spring Festival has doubled compared to last year, with significant interest from countries like Malaysia, South Korea, and Japan [14]