Nan Fang Du Shi Bao·2026-01-18 14:07Core Viewpoint - Laifen Technology has undergone significant personnel changes, including the appointment of a new public relations head from NetEase Yanxuan, aimed at restructuring its public relations system amid ongoing brand reputation challenges and preparing for a new product launch year in 2026 [2][6]. Group 1: Personnel Changes - Laifen has appointed a new public relations head with experience in brand public relations and user relationship management from NetEase Yanxuan [2]. - The leadership change comes as Laifen prepares for a pivotal year in 2026, which it has termed the "new product year" [2]. Group 2: Brand Reputation Challenges - Laifen has faced multiple public relations crises, including controversies involving its founder, who has engaged in public disputes that have drawn negative attention [3]. - As of November 2025, over 1,400 complaints related to Laifen have been recorded on the Black Cat Complaints platform, primarily concerning product quality and safety issues [3]. Group 3: Strategic Focus of New Leadership - The new public relations head is expected to focus on standardizing the public relations system to address previous issues such as inconsistent crisis responses and the founder's direct involvement in public disputes [6]. - There is an emphasis on establishing a "first spokesperson system" to clarify the official communication process and prevent personal opinions from overshadowing the brand's stance [6]. - The new public relations team will also need to tackle challenges related to product quality, service issues, and marketing strategies to rebuild consumer trust [6].