江苏文旅“+”出发展新势能

Core Insights - Jiangsu is advancing the deep integration of culture and tourism by enhancing "culture + industries" and "industries + culture" initiatives, leveraging digital technology to enrich high-quality cultural tourism products and services to meet diverse visitor needs [1][2] Group 1: Cultural and Tourism Integration - The province emphasizes the symbiotic relationship between culture and tourism, exploring cultural depth and innovating experiential carriers to ensure cultural richness and market appeal [2] - Immersive performances are being utilized to activate modern expressions of traditional culture, with projects like "Great Voyage Yangzhou" and Suzhou's "Only This Zhouzhuang" becoming key attractions for tourists [3] Group 2: Cultural IP Development - There is a focus on deepening the development of classic cultural IPs, creating culturally rich "mobile business cards" that align traditional culture with modern consumer demands, resulting in popular cultural products that have gained traction on social media [4] Group 3: Museum and Heritage Tourism - The potential of "museum + tourism" is being explored, with initiatives like immersive night tours and themed routes that connect cultural venues with scenic spots, enhancing visitor experiences [5] Group 4: Night Economy - Localities are promoting night-time cultural tourism consumption areas and leisure streets, developing diverse offerings such as night markets and museum night tours, creating a vibrant cultural atmosphere [6] Group 5: Multi-Dimensional Integration - Jiangsu is implementing a dual empowerment strategy, fostering deep connections between culture and various sectors like agriculture, sports, and transportation, transitioning from superficial experiences to deep engagement [7] Group 6: Agricultural Tourism - Innovative rural tourism products are being developed, including farm stays and experiential learning classes, creating a comprehensive agricultural and cultural tourism product system that meets deep experience demands [8] Group 7: Sports and Tourism - Sports events are being leveraged to drive tourism consumption, creating integrated services that combine event attendance with local attractions, enhancing overall visitor engagement [9] Group 8: Transportation and Tourism - Transportation is being utilized to create "flowing cultural tourism landscapes," offering scenic travel experiences that connect various attractions and enhance visitor enjoyment [10] Group 9: Emerging Industries - The integration of cultural tourism with emerging industries like pet economy and winter sports is being pursued to attract younger consumers, enhancing the diversity of tourism offerings [11] Group 10: Digital Technology Integration - The deep integration of digital technology with cultural tourism is enhancing visitor satisfaction and providing data-driven insights for government management and decision-making [12] Group 11: Smart Tourism Initiatives - Jiangsu's action plan for smart tourism development outlines a clear path for high-quality growth, showcasing innovative projects that exemplify technology's role in enhancing the tourism experience [13] Group 12: Platform Development - The "Suxin Travel" public service platform has been revamped to provide intelligent, all-weather travel assistance, significantly increasing user engagement and access [14]