2026年首期中国公共关系讲坛在京举办

Group 1 - The core viewpoint of the event is that the prosperity of culture is a significant indicator of Chinese-style modernization, with the cultural industry playing a crucial role in enhancing national cultural soft power and driving cultural prosperity [3] - The cultural industry in China has evolved significantly since the reform and opening up, becoming a key force in promoting cultural prosperity and enhancing the country's cultural influence [3] - The recent strategic deployment by the 20th Central Committee emphasizes accelerating the development of the cultural industry and enhancing the dissemination of Chinese civilization [3] Group 2 - The cultural industry is experiencing continuous expansion, with new scenarios and business models emerging under the empowerment of digital technology, which enhances production efficiency and reduces costs [3] - Cultural products are becoming essential for international communication, providing compelling stories and products that enhance China's image abroad [3] - The integration of cultural industry and international communication is accelerating, driven by the rapid development of the internet and new technologies, particularly artificial intelligence [4] Group 3 - The "China Public Relations Forum" and "China Public Relations Thematic Salon" are key activities of the China Public Relations Association, aimed at promoting the understanding of public relations and enhancing the quality of the public relations industry [5] - The forum features authoritative speakers to expand perspectives and share knowledge, while the salon focuses on academic discussions and industry exchanges to produce meaningful theoretical and practical outcomes [5]