“冰超”赛事流量催热哈尔滨文旅增量

Core Viewpoint - Harbin is leveraging the "Ice Super" series of events to integrate sports and tourism, transforming the winter landscape into a vibrant destination for visitors and enhancing the local economy through increased tourism and engagement in ice sports [1][15]. Group 1: Event Highlights - The "Ice Super" series features 15 ice hockey teams and over 300 football players competing, attracting thousands of tourists who are eager to capture the excitement of the events [1][4]. - Harbin Ice and Snow World, which received 3.56 million visitors last year, has become the first large-scale venue in China to host professional ice and snow events, revitalizing its appeal [2][4]. - Upcoming events include the "National Mass Snow Football Challenge" and the "Northeast Three Provinces Outdoor Ice Hockey Challenge," set to take place from December 2025 to February 2026, featuring teams from southern cities competing in extreme cold [4][11]. Group 2: Tourism Integration - The integration of events into scenic areas has created a dynamic tourism experience, with visitors enjoying professional sports in picturesque settings, enhancing their travel experience [2][7]. - Harbin is promoting a "follow the event to travel" model, encouraging tourists to extend their stays and explore more attractions after attending events [7][9]. - The city has developed a comprehensive tourism service system to facilitate visitor access to events and attractions, ensuring a seamless experience [9][12]. Group 3: International Engagement - The "Harbin Ice and Snow World Cup" has attracted international teams from countries such as Russia, Mongolia, and Saudi Arabia, promoting cultural exchange through sports [11]. - The use of bilingual broadcasts and cultural events aims to deepen international ties and showcase Harbin's unique winter offerings to a global audience [11][15]. Group 4: Service Enhancements - Harbin is focusing on improving visitor services, such as providing free hot drinks during events, to enhance the overall experience and ensure guest satisfaction [12][14]. - The city is transitioning its ice and snow offerings from static displays to interactive experiences, allowing visitors to engage more deeply with the activities [14]. - Feedback indicates high visitor satisfaction, with over 80% rating their experience positively, while also highlighting areas for improvement in service transparency and management [14].