湾财周报 | 大事记 “广货行天下”开门红；央行发大礼包；携程被立案调查

Group 1 - The "Guanghuo Hang Tianxia" spring campaign launched in Guangdong, with over 1,300 local appliance companies participating, aiming to boost sales through online and offline promotions [5] - The campaign will feature 12 synchronized promotional events throughout the first quarter, targeting over 6,000 enterprises to enhance online sales of quality products [5] Group 2 - The People's Bank of China announced eight major policy measures to support economic transformation, including a 0.25 percentage point reduction in various structural monetary policy tool rates and a special relending quota of 1 trillion yuan for private enterprises [6] - The measures also include increasing relending quotas for technological innovation to 1.2 trillion yuan and lowering the minimum down payment for commercial housing to 30% [6] Group 3 - In 2025, the national real estate market continued to adjust, with new residential sales area declining by 4.9% year-on-year to approximately 390 million square meters, and sales value dropping by 10% to around 5.4 trillion yuan [7] - The total transaction volume of new and second-hand residential properties reached 839 million square meters, indicating stable demand from residents [7] Group 4 - Zeekr Automotive clarified its cross-year vehicle purchase tax subsidy policy, stating that it has covered the tax subsidy for 8,125 users who placed orders in 2025 and received their vehicles in January 2026 [9] - The confusion arose from the overlap of two policies, leading to misinterpretations regarding payment and vehicle delivery [10] Group 5 - The State-owned Assets Supervision and Administration Commission disclosed the 2024 salary information for over 80 central enterprise leaders, showing a stable salary range without extreme high salaries [11] - The top earners are primarily from telecommunications and energy sectors, with China Mobile's former chairman leading at a pre-tax salary of 1.2582 million yuan [11] Group 6 - The State Administration for Market Regulation has initiated an antitrust investigation into Trip.com Group for suspected monopolistic behavior [12] - Trip.com has committed to cooperating with the investigation and ensuring normal business operations [12] Group 7 - IKEA announced the closure of its Guangzhou Panyu store, raising questions about the future of its 40,000 square meters of self-owned property [13] - IKEA is currently evaluating arrangements for the asset and will comply with relevant laws and regulations [13] Group 8 - CHALI Tea clarified rumors regarding a 200 million yuan salary debt, admitting to cash flow pressures due to strategic missteps in bottled tea, while assuring that its core bagged tea business remains operational [16] - The company is addressing salary issues for departing employees in batches, although some employees have expressed ongoing concerns about unpaid wages [16] Group 9 - The white wine market is experiencing a price decline, influenced by the price adjustments of flagship products like Moutai, leading to a broader price reduction across various brands [15] - The industry is facing inventory pressures, prompting some distributors to lower prices to stimulate sales, indicating a shift towards a "price for volume" strategy [15]