赣江观澜：农博会如何助推江西农业产业化高质量发展？

Core Insights - The seventh Jiangxi "Ecological Poyang Lake · Green Agricultural Products" Expo has become an annual event that empowers agricultural industry upgrades and deepens cooperation in the region since its inception in 2019 [1] Group 1: Event Overview - The expo featured over 800 exhibitors showcasing more than 6,000 products across an exhibition area of 26,000 square meters, highlighting the modern agricultural landscape of Jiangxi [1][2] - The event has evolved from showcasing local specialties to presenting a complete agricultural industry chain, with significant participation from leading enterprises and industry clusters [2] Group 2: Industry Development - As of January to November 2025, Jiangxi is expected to have 83 agricultural enterprises with revenues exceeding 1 billion yuan, with projections indicating this could rise to 109 by the end of 2025 [3] Group 3: Transformation of Services - The expo has shifted its focus from "product sales" to "procurement services," establishing a supply-demand information release area and facilitating various matching activities to enhance efficiency [4] - A total of 70 intention orders were facilitated, amounting to 1.716 billion yuan, with over 300 buyers invited to participate [4] Group 4: Brand Promotion - The expo showcased local specialties such as Lushan Yunwu tea and Anyi瓦灰鸡, with various products promoted through competitions to enhance brand visibility [5] - Efforts to enhance regional brand recognition include rebranding products to emphasize local origins, such as changing packaging from "Tongxin White Lotus" to "Guangchang White Lotus" [6] - Jiangxi's agricultural brand value is on the rise, with several brands selected for national agricultural brand cultivation plans and rankings [6]