Group 1 - The chairman of Xibei, Jia Guolong, addressed consumer concerns regarding the frozen organic broccoli, stating that the broccoli used is of the highest market grade and is 80% to 120% more expensive than regular broccoli [1] - The frozen organic broccoli is exported to regions such as Japan, South Korea, and the United States, and has been used for events like the Asian Games. It employs ultra-low temperature freezing technology to preserve vitamins and minerals without additives [1] - Xibei ensures that its organic broccoli is used within two months, with a current standard of one month for usage, countering claims of having two-year-old broccoli [5] Group 2 - Jia Guolong referenced a previous skepticism from Luo Yonghao regarding the 24-month shelf life of the organic broccoli, questioning how it could be achieved without preservatives [5] - On January 16, Luo Yonghao acknowledged that the cost of frozen broccoli is indeed higher, suggesting that Xibei's previous issues regarding the broccoli were somewhat unjustified [5]
贾国龙再发声:西贝冷冻西蓝花比普通产品高80%-120%,谣言对企业伤害太大
Mei Ri Jing Ji Xin Wen·2026-01-18 15:28