“冰雪+”释放经济新活力

Core Insights - The winter ice and snow economy in China is thriving, with parks like Shichahai and Zizhuyuan opening ice rinks, attracting numerous visitors [1] - According to the China Tourism Research Institute, the number of ice and snow tourism participants is expected to reach 360 million and generate 450 billion yuan in revenue during the 2025-2026 winter season [1] - The report highlights the transformation of "cold resources" into a "hot industry" through the "ice and snow +" model, which drives demand upgrades, technological empowerment, and cultural integration [1][2] Demand Upgrade - Ice and snow sports are transitioning from niche activities to mainstream lifestyle choices, with a significant increase in demand [1] - The supply side is innovating to meet diverse consumer needs, including family-oriented activities, night skiing, and ice tourism photography [1] Technological Empowerment - Harbin Ice Snow World features interactive ice sculptures, while indoor snow venues in cities like Wuhan and Chengdu are incorporating VR skiing simulators and robotics [1] - The integration of technology is enhancing the consumer experience, moving the ice and snow industry from "shallow consumption" to "deep experience" [1] Cultural Integration - New narratives around ice and snow culture are being developed, blending traditional elements with modern attractions, such as the European-style dome and "Snowflake Ferris Wheel" in Harbin [2] - This cultural fusion is creating a unique "Chinese flavor" in the ice and snow economy, generating new consumer interest [2] Future Outlook - The ongoing expansion of the "ice and snow +" model is expected to lead to deeper integration with various industries, creating new business formats and models [2] - This evolution will not only enhance the diversity of ice and snow experiences but also contribute to high-quality economic development in China [2]