Group 1 - The first潮玩 (trendy toy) buyer's store in Chengdu has opened at the Perfect Cultural Park, showcasing a unique "front store, back broadcast" operational model [3] - The store features a collection of top domestic and international IPs such as LABUBU, MOLLY, and DIMOO, creating a new ecosystem that integrates offline experiences, social interaction, and online content co-creation [3] - The park has transformed from an old pharmaceutical factory warehouse and is recognized as an industrial heritage site, aiming to build a comprehensive ecosystem for the music, film, and animation industries [3] Group 2 - The store includes multiple standardized professional live broadcast rooms, facilitating a seamless integration of retail and live streaming [3] - These broadcast rooms serve not only for the brand's daily live streams and product launches but are also available for local creators to rent, acting as a content hub connecting offline consumption with online dissemination [3] - The Perfect Cultural Park plans to further integrate elements such as film production, music creation, sound design, and copyright trading to establish a highland for audio-visual content creation and production [3]
前店后播 潮玩入园
Xin Lang Cai Jing·2026-01-18 17:25