鲜花俏销 美丽经济一路繁花

Core Viewpoint - The flower market in Qinghai is experiencing a transformation, with flowers becoming a regular part of daily life rather than just a seasonal purchase, driven by local cultivation, improved delivery services, and changing consumer attitudes towards quality of life [7][14]. Group 1: Market Trends - The demand for flowers has shifted from being a rare purchase during festivals to a common practice, with consumers now buying flowers for personal enjoyment [7]. - The variety of flowers available has increased significantly, with local cultivation reducing reliance on external suppliers and stabilizing prices [9][13]. - The average price for common flowers like small potted plants is around 20 yuan, while standard orchids are priced between 20 to 25 yuan, making them more accessible to ordinary families [13]. Group 2: Consumer Behavior - Younger consumers, particularly those aged 20 to 40, are driving the market, favoring personalized flower arrangements and online purchasing options [11][12]. - The trend of gifting flowers has also grown, with consumers purchasing flowers not only for themselves but also as gifts for friends and family [7][10]. - The integration of online sales and delivery services has made flower purchasing more convenient, aligning with the preferences of younger consumers [12]. Group 3: Local Cultivation Impact - Local breeding initiatives have established high-standard cultivation bases for orchids, allowing for better quality and reduced transportation costs [9]. - The cultivation of orchids in Qinghai has been optimized for the local climate, resulting in a shorter growth cycle compared to eastern regions [9]. - Employment opportunities have increased in local communities due to the establishment of these cultivation bases, benefiting the local economy [9][10]. Group 4: Seasonal Sales Dynamics - The peak sales period for flowers occurs in the month leading up to the Spring Festival, with sales reportedly doubling during this time [8]. - Flower shops are adapting to consumer preferences by offering a wide range of flower types, including trendy varieties that appeal to younger buyers [11][12]. - The market is seeing a rise in the popularity of traditional Chinese floral arrangements, which are particularly favored during the festive season [11].