律师:相关服务涉嫌违法

Core Viewpoint - The concept of GEO optimization is gaining traction in China, with a rise in service providers focused on enhancing AI brand recognition. However, unethical practices such as "ranking manipulation, information pollution, and false dissemination" are emerging, undermining consumer trust in AI and disrupting market order [1][2]. Group 1: Legal Concerns - GEO optimization practices may violate three legal principles: 1. Violation of the principle of identifiable advertising, as GEO optimization disguises commercial promotion as neutral conclusions, infringing on consumer rights [1]. 2. False advertising, if businesses provide misleading information to AI models that is then propagated, constitutes typical false promotion [2]. 3. Unfair competition, as manipulating information flow to suppress competitors and enhance one's own product ranking disrupts fair market competition [2]. Group 2: Compliance of GEO Optimization Services - GEO optimization services are fundamentally advertising activities, requiring compliance with advertising laws. Service providers must adhere to regulations governing advertisers and publishers [3]. - The primary legal risk for these service providers lies in potentially facilitating illegal advertising. Even if they include disclaimers, they may still bear legal responsibility if they knowingly assist clients in false advertising [3].