于烟火中现活力 在开放中向未来

Core Insights - Jinan's consumption market is thriving, with a significant increase in import and export value, reaching 258.1 billion yuan in January-November 2025, a year-on-year growth of 24.9%, leading both the province and other sub-provincial cities [2][10] - The city has implemented a dual approach of "policy + activities" to stimulate consumption, issuing nearly 6 billion yuan in consumer vouchers and subsidies over five years, directly boosting consumption by over 50 billion yuan [3][4] - Jinan's retail sales of consumer goods are expected to exceed 550 billion yuan in 2025, marking a significant increase compared to the end of the 13th Five-Year Plan [4] Consumption Potential - The expansion of the "old for new" subsidy program from 8 to 12 categories has significantly boosted consumer spending [2] - The "泉城购" consumption brand has been innovatively developed, with over 3,000 promotional events held in the past five years [3] - New retail landmarks and commercial complexes have emerged, enhancing the shopping experience and diversifying consumer choices [5] Trade and Logistics - Jinan has built a modern commercial circulation system, establishing 21 county-level logistics distribution centers and 56 township commercial service centers, ensuring comprehensive coverage [6] - The city has been recognized as a national pilot for modern commercial circulation systems and has developed a robust recycling network [6] E-commerce and Exhibition - Jinan has established a thriving e-commerce ecosystem, with approximately 24,000 e-commerce companies and over 250,000 online stores, maintaining double-digit growth in online retail for three consecutive years [8] - The city has hosted over 600 exhibitions in five years, enhancing its reputation as a competitive exhibition city [8] Foreign Trade Growth - Jinan's foreign trade has shown resilience, with a projected total import and export value exceeding 280 billion yuan for the year, doubling from the end of the 13th Five-Year Plan [10] - The city has developed a comprehensive support system for foreign trade, including a directory of quality foreign trade service companies and the establishment of overseas warehouses [9][10] Future Outlook - The Jinan Municipal Bureau of Commerce aims to enhance domestic and international circulation, focusing on consumption, trade innovation, and high-quality development in the upcoming 15th Five-Year Plan [11]