“小丸子”撬动产业“大振兴”

Core Viewpoint - The establishment of the fully automated yak meatball production line by Qinghai Yuan Niu Xiang Food Co., Ltd. marks a significant transformation in the yak industry, shifting from raw material output to brand output, and aims to enhance local employment and economic stability [3][4]. Group 1: Production and Technology - The new production line, with a total investment exceeding 200 million yuan, is the largest yak meatball processing base in Qinghai, capable of producing up to 30 tons per day once fully operational [3][4]. - The production process is highly automated, ensuring that the time from slaughter to finished product does not exceed 4 hours, with rapid freezing to -18°C within 25 minutes to preserve the meat's freshness and nutrition [3]. Group 2: Market Strategy and Sales - The company has established three brand specialty stores and is actively selling on e-commerce platforms, with initial orders exceeding 5 million yuan from regions including Shanghai, Jiangsu, and Guangdong [4]. - The strategy to convert yak meat into meatballs addresses traditional challenges such as poor taste and weak market recognition, allowing for entry into larger markets like hot pot and family dining [4][5]. Group 3: Industry Impact and Future Goals - The project is expected to directly employ over 200 local herders as industrial workers, contributing to their income stability and skill development [3][5]. - The company aims to achieve EU organic certification and develop high-end products for niche markets, while also exploring the high-value utilization of yak by-products [6].