这座城市为何总让人“乐”不思蜀

Core Insights - The article highlights the significant impact of the local culinary culture in Leshan, with a focus on the "Niang Niang" phenomenon, which has become a cultural symbol and economic driver for the city [5][10][15] Economic Impact - In 2024, the restaurant industry in Leshan is projected to attract over 100 million tourists and generate revenues exceeding 110 billion yuan [10][11] - From January to November 2025, the restaurant industry revenue reached 10.7 billion yuan, reflecting a year-on-year growth of 6.6% [11] Cultural Significance - The term "Niang Niang" refers to women of a similar age to mothers in the local dialect, and these women are seen as the soul of Leshan's culinary scene, contributing significantly to its popularity [7][8] - The local government has recognized the importance of "Niang Niang" in the food culture, noting that they have been pivotal in attracting food enthusiasts for decades [8][10] Business Development - Leshan has cultivated around 22,000 restaurant operators and employs over 200,000 people in the food and beverage sector [10] - The city has established numerous modern agricultural and food processing parks to enhance the local food industry [10] Future Prospects - The new generation of restaurant owners is leveraging modern technology and internet strategies to expand their reach, aiming to bring Leshan cuisine to a global audience [16] - There is a growing emphasis on maintaining the quality of food while also enhancing the historical and cultural narratives behind Leshan's culinary offerings [15][16]