民宿管家评上“高级工” 乡村旅游转向“专业化”

Core Viewpoint - The certification of the first 17 "homestay housekeepers" in Shanghai marks a significant step towards the professionalization and standardization of this new occupation, reflecting a shift from merely providing accommodation to curating experiences and enhancing rural tourism professionalism [1][3]. Group 1: Professionalization and Standardization - The issuance of the "homestay housekeeper (senior worker)" certification represents a formal recognition of individual professional capabilities and a substantial advancement in the evaluation and training of skilled personnel in this new profession in Shanghai [1][3]. - The certification process has been developed over several years, with the Ministry of Human Resources and Social Security listing "homestay housekeeper" as a new profession in June 2022, followed by the establishment of professional standards in February 2024 [2][3]. - A specialized working group has been established to transform national standards into local practices, aiming to create a sustainable evaluation system for the profession [3]. Group 2: Industry Development and Challenges - The homestay industry in Chongming has seen rapid growth, with 207 registered homestays rated as four or five stars, contributing to employment and rural revitalization [5]. - Despite the industry's growth, challenges such as inconsistent service quality and a shortage of professional talent persist [5]. - The evolving demands of tourists have shifted from basic accommodation to a desire for deep cultural experiences and personalized services, necessitating a more skilled workforce [6]. Group 3: Role and Responsibilities of Homestay Housekeepers - The role of homestay housekeepers has evolved to encompass customer service, operational management, emergency response, and local cultural promotion, reflecting a comprehensive skill set [4]. - The certification process includes rigorous assessments of housekeepers' abilities in customer relationship management, operational management, emergency response, and local culture promotion [4]. - The certification is seen as a new benchmark for the industry, guiding the development of professional, standardized, and high-quality services in the homestay sector [4]. Group 4: Future Directions - The next steps involve promoting the socialization of the "homestay housekeeper" skill evaluation project, encouraging more practitioners to participate [7]. - The professionalization of homestay housekeepers is viewed as a microcosm of talent empowerment in rural revitalization, aiming to attract and retain skilled individuals who can create enriching experiences [7].