情绪消费、体验消费、绿色消费齐头并进多机构预计2026年消费市场将迎三大趋势

Core Trends - The consumer market is expected to see three major trends by 2026: increased demand for differentiated experience services, growth in "self-pleasing" consumption, and the rise of green consumption [1][2]. Differentiated Experience Services - Consumers are increasingly seeking differentiated experiences and services, prompting many companies to invest more in offline experiences and establish emotional connections with consumers [2][3]. - Brands must provide stable product quality and respond to new lifestyle characteristics to build differentiation and trust, while offering a high-quality omnichannel shopping experience [3]. "Self-Pleasing" Consumption - Emotional consumption and the "self-pleasing" mindset are emerging as new trends, with many young consumers using spending to alleviate anxiety [2]. - The emotional consumption market in China is projected to reach 27.2 trillion yuan by 2026, with expectations to exceed 45 trillion yuan by 2029 [2]. Green Consumption - Green consumption is becoming a focal point for industry transformation, supported by policies that encourage consumers to purchase energy-efficient appliances and vehicles [5][6]. - The automotive sector is being guided towards green consumption through trade-in policies that promote low-carbon vehicles, with nearly 60% of new car purchases expected to be electric by 2025 [6]. - Many foreign car manufacturers are accelerating their transition to green technologies, as evidenced by significant price reductions for electric vehicles in the Chinese market [6].