消费场景更加丰富

Core Insights - The home appliance industry has evolved from luxury items to essential smart living products, driven by consumer demand and technological advancements [1][3] - The "14th Five-Year Plan" emphasizes the need for upgrading consumer goods and creating new consumption scenarios, presenting both opportunities and responsibilities for the industry [2][3] Industry Trends - Smart home appliance sales now exceed 95% in retail, with features like voice control and remote operation being particularly popular among younger consumers [2] - The integration of online and offline sales channels is being enhanced, with physical stores transforming into live-streaming venues to demonstrate smart home applications [2] Strategic Initiatives - The company is shifting from merely selling products to providing customized smart home solutions based on customer lifestyles and family structures, such as designing smart kitchens for families or safe living spaces for the elderly [2] - Plans are in place to create specialized areas within stores, such as "green energy zones" and "custom appliance experience areas," to cater to personalized consumer needs [2] Community Engagement - The company aims to extend its services into communities by establishing mini-experience stations that offer smart home solution presentations and on-site assessments, promoting green and low-carbon living [2]