SCHD vs. VIG: Which Dividend ETF Is the Better Buy?

Core Viewpoint - The choice between the Vanguard Dividend Appreciation ETF (VIG) and the Schwab U.S. Dividend Equity ETF (SCHD) hinges on the investor's perspective on the current market rotation, particularly between dividend growth and high yield strategies [1][2]. Group 1: ETF Characteristics - The Vanguard Dividend Appreciation ETF tracks the S&P U.S. Dividend Growers Index, focusing on large-cap stocks that have increased their annual dividends for at least 10 consecutive years, while excluding the top 25% of yields to avoid yield traps [3][4]. - The Schwab U.S. Dividend Equity ETF follows the Dow Jones U.S. Dividend 100 Index, targeting companies of all sizes that have paid dividends over the past decade, using metrics like return on equity (ROE) and cash flow to debt to select the top 100 stocks [5][6]. Group 2: Performance and Strategy - The Vanguard ETF's market-cap-weighting strategy has led to significant holdings in major tech companies like Broadcom, Microsoft, and Apple, contributing to its past performance, but raises concerns if the market shifts away from tech [7]. - The Schwab ETF has underperformed in the past three years due to its strategy being out of favor, but its approach of incorporating dividend growth history and quality metrics is seen as beneficial for identifying high-quality stocks [7][8]. Group 3: Current Market Positioning - The Schwab ETF is viewed as a better investment currently, given the uncertainties in the economy and labor market, suggesting a potential shift towards more defensive investments [8].