吉林松原擦亮“查干湖”金字招牌

Core Viewpoint - The article discusses the efforts by the Songyuan City Market Supervision Administration to combat counterfeit "Chagan Lake" brand fish, ensuring consumer protection and maintaining market integrity during the 24th Chagan Lake Ice and Snow Fishing Culture Tourism Festival [3][4]. Group 1: Market Regulation and Consumer Protection - The Songyuan City Market Supervision Administration has launched a special campaign to crack down on the sale of counterfeit "Chagan Lake" brand fish, collaborating with police and fishery authorities to establish a regulatory framework [4][5]. - The administration has focused on areas such as restaurants, supermarkets, and e-commerce platforms, targeting illegal activities like trademark infringement and false advertising [5][6]. - As of the interview date, 23 cases related to "Chagan Lake" fish products have been investigated, with 389 fish and 124 boxes of various fish products seized [5][6]. Group 2: Market Environment and Compliance - The market environment has improved due to the efforts of the market supervision department, with no instances of counterfeit "Chagan Lake" fish found during visits to local markets [6]. - The administration has issued over 3,000 compliance commitment letters to local businesses, promoting lawful business practices [6][7]. - Public awareness campaigns have been conducted through social media and physical postings to encourage a culture of anti-counterfeiting [6][7]. Group 3: Online Regulation and Risk Mitigation - The market supervision department has strengthened online monitoring to address the risks of counterfeit sales, establishing a joint regulatory mechanism with local authorities [7][8]. - Investigations revealed unauthorized sales of "Chagan Lake" fish products on live-streaming platforms, leading to the seizure of 104 frozen fish [7]. - The administration has collaborated with 16 e-commerce platforms to ensure compliance and prevent unauthorized sales of "Chagan Lake" products [7][8].