新股消息 | 莫干山家居递表港交所 为中国第三大的绿色人造板服务商

Company Overview - Mogan Mountain Home is a comprehensive green home service provider and a pioneer in advocating the "green and healthy living space" concept, founded in 1995 [4] - The company has established itself as the third-largest green man-made board service provider and among the top fifteen green custom home providers in China, according to data from ZhiShi Consulting [4][7] - Mogan Mountain Home has built a diversified product system covering core green home needs, positioning itself as a one-stop green home service provider [4] Environmental Commitment - The company actively participates in the formulation and upgrading of industry standards for green home products, using wood from sustainable economic forests as raw materials [5] - Mogan Mountain Home has committed to achieving peak carbon emissions by 2028 and carbon neutrality by 2050, having released its "Dual Carbon Strategic Action Guide" in 2023 [5] - The company is recognized as one of the first in the industry to propose a dual carbon strategy and develop zero-carbon man-made board products [5] Financial Performance - For the fiscal year 2023, the company reported revenues of approximately RMB 3.394 billion, with a projected revenue of RMB 3.456 billion for 2024 [7] - The gross profit for 2023 was approximately RMB 754 million, with a gross margin of 22.2%, and is expected to increase to a gross margin of 25.7% in 2025 [8][11] - The net profit for 2023 was approximately RMB 320 million, with a slight increase projected for 2024 [11] Market Trends - The green man-made board market in China is expected to grow from RMB 230.7 billion in 2019 to RMB 310.6 billion by 2024, with a compound annual growth rate (CAGR) of 6.1% [13] - The green custom home market is projected to expand from RMB 195.1 billion in 2019 to RMB 322 billion by 2024, with a CAGR of 10.5% [16] Sales Network - As of September 30, 2025, Mogan Mountain Home has established a network of 875 distributors across all provinces in China and 45 overseas countries and regions [6] - The company is actively implementing a comprehensive overseas business expansion plan to enhance its global presence [6]