“新国补”落地两周 各地消费市场迎来“换新”热潮

Core Viewpoint - The implementation of the "old-for-new" national subsidy policy has sparked a surge in consumer demand across various sectors, including automobiles, home appliances, and digital products. Group 1: Automotive Sector - In Jiangsu, the new subsidy policy offers a 12% subsidy (up to 20,000 yuan) for purchasing new energy vehicles under scrapping scenarios, and a 10% subsidy (up to 15,000 yuan) for traditional fuel vehicles [2] - For replacement scenarios, the subsidy is 8% (up to 15,000 yuan) for new energy vehicles and 6% (up to 13,000 yuan) for fuel vehicles [2] Group 2: Home Appliances and Digital Products - The policy mandates that participating home appliances must meet "first-level energy efficiency" standards, covering six categories such as refrigerators and washing machines, with a subsidy of 15% of the final price, capped at 1,500 yuan per item [2][6] - Digital products, including smartphones and tablets priced under 6,000 yuan, are eligible for a 15% subsidy, with a maximum of 500 yuan per item [2][6] - The new subsidy policy has significantly increased consumer purchasing intentions in the home appliance sector [2] Group 3: Market Impact - The launch of the subsidy program has led to a notable increase in sales, with over 1.3 billion yuan in subsidies utilized in Hebei province alone from January 1 to 9, resulting in sales exceeding 9.2 billion yuan [7] - Retailers are enhancing consumer experience by offering "one-stop" services for old product recycling, which provides additional discounts on new purchases [4]