An AI-generated version of Trump's voice is used an ad that promises an 'all new Fannie Mae'
Fortune·2026-01-18 22:57

Core Insights - The use of an AI-cloned voice of President Trump in a Fannie Mae advertisement highlights the administration's focus on housing affordability and reform [1][3] - The ad emphasizes Fannie Mae's role as a "protector of the American Dream" and its commitment to increasing mortgage approvals for potential homebuyers [1][4] Company and Industry Summary - Fannie Mae and Freddie Mac, which have been under government control since the Great Recession, play a crucial role in the U.S. housing market by buying mortgages that meet their risk criteria, thus providing liquidity [3] - The two firms guarantee approximately half of the $13 trillion U.S. home loan market, making them essential to the stability of the U.S. economy [3] - There are discussions about potentially selling shares of Fannie Mae and Freddie Mac on a major stock exchange, although no concrete plans have been established yet [4] - Trump has proposed extending the 30-year mortgage to 50 years to lower monthly payments, although this idea has faced criticism regarding its impact on housing equity [5] - The federal government is set to purchase $200 billion in mortgage bonds to help reduce mortgage rates, utilizing cash reserves from Fannie Mae and Freddie Mac [6] - Trump has expressed intentions to block large institutional investors from buying houses, aiming to facilitate home purchases for younger families [7]