Core Insights - The 2026 CES in Las Vegas highlighted AI as the main focus, but many products labeled as "AI" have faced criticism for not meeting real user needs [1][2] - There is a trend of "labeling innovation" where companies create products that appear technologically advanced but fail to address practical consumer demands [1][2] Group 1: Product Critique - Products like the smart hair clipper require cumbersome setups, such as wearing a mask and connecting to an app, which contradicts the core desire for convenience in home haircuts [1] - Smart refrigerators claiming to recognize ingredients have a low accuracy rate, with 83% of users abandoning them after initial use [1] - Smart pillows designed to monitor sleep quality often have issues like hard materials and frequent false triggers, leading to poor user experiences [1] Group 2: Market and User Perspectives - The superficial use of advanced technologies like AI and IoT for marketing can lead to short-term gains but risks long-term market viability [2] - Consumers are increasingly skeptical of products that prioritize concepts over practical effectiveness, which can erode trust in genuine technological innovations [2] - Successful innovation requires a balance between technological advancement and addressing real user needs, emphasizing the importance of "human-centered" design [2]
科技日报:“贴标签式创新”要不得
Ke Ji Ri Bao·2026-01-19 00:39