终身质保“缩”成8年? 一汽大众再陷权益风波,销量已创多年新低 | 次世代车研所
Xin Lang Cai Jing·2026-01-19 01:04

Core Viewpoint - The article discusses the concerns of FAW-Volkswagen customers regarding the sudden reduction of the lifetime warranty for the vehicle's battery, motor, and electronic control (three electric components) from a lifetime guarantee to only 8 years, raising questions about the company's integrity and customer rights [2][19]. Group 1: Customer Concerns - Multiple customers reported that their lifetime warranty for the ID series electric vehicles was inexplicably changed to 8 years, leading to fears about the company's commitment to customer rights [3][20]. - One customer highlighted that their contract promised lifetime maintenance and warranty, but the app indicated a warranty expiration in 2030, causing confusion and frustration [4][21]. - FAW-Volkswagen's customer service attributed the issue to "data not being synchronized," which did not reassure the customers given previous similar incidents [5][22]. Group 2: Historical Context - In 2024, FAW-Volkswagen had previously reduced the lifetime data plan for older customers from lifetime to 5 years, which was only restored after customer protests [7][24]. - The app has received significant criticism for its functionality, with a low rating of 2.0, indicating dissatisfaction among users compared to competitors [11][28]. Group 3: Sales Performance - FAW-Volkswagen reported a total vehicle sales of 1,587,065 units in 2025, a decline of 4.3% from 2024, marking the lowest sales in years [12][29]. - The company emphasized its growth in the fuel vehicle market, claiming a 0.9 percentage point increase in market share, while neglecting to mention its performance in the electric vehicle sector [15][32]. - The company has faced declining sales since 2020, with a notable drop in 2021 and 2022, and a brief recovery in 2023, followed by further declines in 2024 and 2025 [14][31]. Group 4: Management Changes - FAW-Volkswagen experienced significant management changes, with the appointment of Dong Xiuhui as the new general manager, who previously led successful transformations at FAW-Toyota [17][34]. - The new leadership faces the challenge of reversing the declining sales trend and achieving the ambitious target of 2 million annual sales set by the previous management [17][34].

终身质保“缩”成8年? 一汽大众再陷权益风波,销量已创多年新低 | 次世代车研所 - Reportify