Jing Ji Guan Cha Bao·2026-01-19 01:07Core Insights - The article highlights the launch of the AREAL product line by Bosideng in collaboration with British designer Kim Jones at Galeries Lafayette in Paris, marking a significant milestone for the brand as it enters the European market [1][6][11] - This event signifies a strategic move for Chinese high-end fashion brands to gain recognition and establish a presence in the mainstream European fashion scene [1][6] Group 1: Product Launch and Design - The AREAL series is the first overseas public presentation since its release in 2025, showcasing a blend of Eastern practicality and Western high fashion through innovative design [1][6] - Kim Jones, known for his roles at Dior, Fendi, and Louis Vuitton, serves as the creative director, emphasizing a modern luxury perspective on functional down jackets [6][9] Group 2: Market Strategy and Brand Recognition - The collaboration with Galeries Lafayette, a prestigious European fashion hub, reflects Bosideng's design value and brand strength, marking a significant recognition in the high-end fashion industry [6][11] - Bosideng's previous participation in major fashion weeks in London, Milan, New York, and Paris has established its stable international fashion voice, paving the way for its European market expansion [11] Group 3: Consumer Engagement and Experience - The pop-up store at Galeries Lafayette features an immersive experience with a focus on the series' core philosophy of "temperature and style," attracting local consumers and fashion buyers [9] - The launch event included discussions on the globalization path of Chinese brands and the evolution of functional apparel, highlighting Bosideng's commitment to establishing a global presence [9][11]